Tag: search queries

Marketing Channels, Social Media Marketing

Twitter Launches Test of Ad Targeting Based Specifically on Search Queries in the App

January 24, 2023

Via: Social Media Today

Twitter has launched a new ad option that will enable advertisers to place Promoted Tweets within specific search results, enabling more specific targeting based on user intent. As noted by Twitter, ‘Search Keyword Ads’ will enable marketers to hone in […]

Content & SEO, Marketing Channels

Doorway pages: An SEO deep dive

November 29, 2022

Via: Search Engine Land

What are doorway pages? Google defines doorways as: “…sites or pages created to rank for specific, similar search queries. They lead users to intermediate pages that are not as useful as the final destination.” They also cite the following examples […]

Content & SEO, Marketing Channels

What Is The Difference Between Search Queries And Keywords?

June 20, 2022

Via: Search Engine Journal

Marketers use the terms search query and keyword interchangeably with no ill intention, but how the two terms differ needs to be clarified. Because not knowing the difference between a query and a keyword can lead to poor-performing search marketing […]