Marketing Channels, Social Media Marketing
January 24, 2023
Via: Social Media TodayTwitter has launched a new ad option that will enable advertisers to place Promoted Tweets within specific search results, enabling more specific targeting based on user intent. As noted by Twitter, ‘Search Keyword Ads’ will enable marketers to hone in […]
Content & SEO, Marketing Channels
November 29, 2022
Via: Search Engine LandWhat are doorway pages? Google defines doorways as: “…sites or pages created to rank for specific, similar search queries. They lead users to intermediate pages that are not as useful as the final destination.” They also cite the following examples […]
Content & SEO, Marketing Channels
June 20, 2022
Via: Search Engine JournalMarketers use the terms search query and keyword interchangeably with no ill intention, but how the two terms differ needs to be clarified. Because not knowing the difference between a query and a keyword can lead to poor-performing search marketing […]
July 25, 2024
July 18, 2024
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