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Tag: rating

NBC Gets Mixed Results for Olympic Ratings on Night 2

Media, Television

NBC Gets Mixed Results for Olympic Ratings on Night 2

August 8, 2016

Via: Adweek

The opening ceremony for the 2016 Rio Olympics disappointed—in terms of rating—for NBC. Household viewership for Friday night’s festivities were down 28 percent from the 2012 London Games opener. There was also criticism on social media about the network’s decision […]