Tag: purchase decision

Content & SEO, Marketing Channels

Why the Future of Demand Gen Lies in Self-Service Content Experiences

October 28, 2021

Via: CMI

The future of sales-enablement and demand gen lies in self-service content. Is your content marketing program ready? Buyers continue to want control of the process long before they connect with a sales rep. “At least half, probably more, of B2B […]