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TikTok launches AI-powered creative assistant to streamline ad creation process

With First-Party Data, the Experience Is the Most Important Part

Deinfluencing on social apps is a wake-up call for brands

Brands scrutinize video ad budgets as upfronts approach

How much do influencers think they would charge for mobile social campaigns?

Tag: programmatic mobile

Marketing Technologies, Mobile Marketing

5 trends in mobile advertising

March 4, 2016

Via: Mobile Marketer

The Barcelona, Spain-based conference provided a great forum for catching up with the latest developments, including programmatic mobile, location-based targeting and, crucially, the need for creativity to justify interrupting consumers’ very personal mobile experiences. Remember, mobile users average 3 hours […]