Tag: Brand Storytelling

Content & SEO, Marketing Technologies

Can Dynamic Content Optimization Save Brand Storytelling as We Know It?

November 15, 2019

Via: Adweek

Brands and agencies are working overtime to establish a cost-effective model that maximizes the impact of both paid media and creative in a highly disrupted marketplace. This is evidenced by a recent increase in agency reviews, in-housing and hiring transformation […]

Content & SEO, Marketing Channels, Marketing Technologies

Transcript of A Guide to Content Strategy and Brand Storytelling

June 27, 2018

Via: Duct Tape Marketing

John Jantsch: Hello and welcome to another episode of the Duct Tape Marketing podcast. This is John Jansen. My guest today is Kyle Gray. He is the founder of The Story Engine. That’s He’s also the author of the […]