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TikTok launches AI-powered creative assistant to streamline ad creation process

With First-Party Data, the Experience Is the Most Important Part

Deinfluencing on social apps is a wake-up call for brands

Brands scrutinize video ad budgets as upfronts approach

How much do influencers think they would charge for mobile social campaigns?

Tag: brand research

Big Data, Customer Data

A third of eSports viewers research brands they’ve seen advertised

June 18, 2021

Via: Business of Apps

eSports have significantly grown in popularity over the last few months, not least because of COVID-related lockdowns driving greater adoption of live streaming and other eSports apps. Some 31% of respondents said they use mobile devices to watch eSports competitions. […]