Tag: brand lift

Marketing Technologies, Other Technologies

Are You Measuring The Brand Lift Of Your Video Ads? Here’s Why You Should Be

July 25, 2022

Via: AdExchanger

In the digital age, we’re often reminded about how far we’ve come from our prehistoric internet past. We got a nice reminder in June 2022 when Internet Explorer officially retired as a web browser. A similar shift is happening in […]

Marketing Technologies, Other Technologies

Social Benchmarking: The New Frontier for Influencer Marketing

May 25, 2018

Via: Adweek

As brands pour billions of dollars into influencer marketing, the demands for new technology and data to measure effectiveness have increased dramatically. Clients no longer think of branded content and brand ambassadors as a talent model or public-relations budget—instead, it […]