Tag: brand communication

Marketing Technologies, Other Technologies

38% of customers made purchase after receiving WhatsApp or text message

March 6, 2023

Via: Business of Apps

Text and WhatsApp messaging may seem like an outdated mode of marketing. However, almost a fifth of respondents list SMS as their preferred brand communication channel and 16% would ideally like to receive these messages from brands up to three […]

Marketing Technologies, Mobile Marketing

Mobile users are more likely to share email for branded communication

December 10, 2021

Via: Business of Apps

Around 40% of people are more likely to accept continued brand communications if they can control the purpose, frequency and engagement channel. That’s according to new research from Airship, the mobile app experts. Based on the answers from 9,000 consumers […]