Tag: BMW


Mini marketing leader takes group marketing wheel at BMW

January 12, 2022

Via: CMO

Mini marketing leader, Alex McLean, has been promoted to general manager of BMW marketing as the automotive brand looks to drive awareness of its electrified and increasingly tech-fuelled vehicles. McLean has been with the BMW Group since 2013, working across […]

Advertising Technology

How Brands Are Getting More Sophisticated at Using Location Data

April 5, 2018

Via: Adweek

Location data is powering ad targeting, customer insights, user engagement and campaign measurement and has established equal footing with traditional assets like purchase histories, digital interactions and email response rates. Marketers need to keenly focus on leveraging location data or […]