Mini marketing leader, Alex McLean, has been promoted to general manager of BMW marketing as the automotive brand looks to drive awareness of its electrified and increasingly tech-fuelled vehicles.
McLean has been with the BMW Group since 2013, working across the Mini brand in a number of roles including retail marketing specialist, CRM and digital marketing manager and most recently, head of marketing.
Accolades he’s achieved during this time including launching the first online vehicle purchase journey for the group, becoming the first automotive brand locally to debut on TikTok, and spearheading the local launch of the Mini Electric Hatch. According to the company, the majority of these vehicles were bought in advance online and sold out within a couple of months of launch.
