Marketing Technologies, Other Technologies
March 13, 2023
Via: Martech ZoneBeacon marketing is a proximity marketing strategy that uses Bluetooth Low Energy (BLE) beacons to send targeted messages and promotions to nearby mobile devices. The goal of beacon marketing is to provide a personalized and contextualized experience to customers, increase […]
February 29, 2024
February 29, 2024
March 15, 2024