Beacon marketing is a proximity marketing strategy that uses Bluetooth Low Energy (BLE) beacons to send targeted messages and promotions to nearby mobile devices. The goal of beacon marketing is to provide a personalized and contextualized experience to customers, increase engagement, and drive sales.
It’s important to note that the technology of beacons is different from geofencing. Beacons are not intended to track the location of individual users, but rather to provide contextual and personalized experiences to users who opt-in to receive them. In addition, users have the ability to disable Bluetooth and opt-out of location-based services if they choose to do so.
