Tag: B2B brand

Marketing Technologies, Other Technologies

RollWorks Launches Tool To Help B2B HubSpot Users Act On Engagement Signals

June 28, 2022

Via: MediaPost

Account-based marketing platform RollWorks has introduced a new tool for HubSpot users that it says uses data science to uncover account engagement signals. The new product, Sales Insights for HubSpot, can help B2B brands prioritize opportunities — a needed capability […]

Content & SEO, Marketing Technologies

Original Content Builds B2B Brand Trust: Report

March 13, 2019

Via: Chief Marketer

Original research, quotes from customers and comments from industry experts are the top three elements in content that help build B2B brand trust, according to a new survey. The report from Vennli, which surveyed 100 senior-level B2B marketers on the […]