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Tag: Automation Platform


Automation, Big Data, Customer Data, Marketing Technologies

How to Collect the Right Data to Boost Your Marketing

July 27, 2020

Via: Convince and Convert

This is the second of a three-part series delving into the process for selection and preparation for CRM + marketing automation implementation. In this installment, we delve deeper into the importance of data, the four categories of data, and how […]


Automation, Marketing Technologies

How to Choose and Implement a Marketing Automation Platform

June 19, 2020

Via: Convince and Convert

This is the first in a three-part series delving into the process for selection and preparation for CRM + Marketing Automation implementation. Let’s start with the basics and define what marketing automation and CRM is. What is marketing automation and […]