Tag: audio ads

Marketing Technologies, News, Other Technologies

Kroger to launch targeted audio ads in store

July 9, 2020

Via: Marketing Dive

Kroger has shown a major commitment to digital ad campaigns and innovative ways to reach shoppers in recent months. This latest effort to bring audio ads to consumers in-store could resonate with people who still stand by the traditional shopping […]

Marketing Technologies, Other Technologies

What ‘Laurel vs. Yanny’ Teaches Brands About Audio Ads

May 17, 2018

Via: Target Marketing

Audio ads are front-of-mind for marketers right now, because the “Laurel vs. Yanny” debate is at the front of consumers’ Facebook News Feeds. When consumers play the audio, they hear one name or the other, but the important thing for […]