Tag: Attribution

Advertising Technology

How AI Will Alter the Digital Marketing Landscape

June 6, 2018

Via: Adweek

Omnichannel, growth hacking, attribution, automation, micro-moments, gamification, agile and key performance indicators. There is no shortage of marketing buzzwords with short-term industry hype. When I first heard about the intersection of AI and marketing, while working with a machine-learning startup […]

Big Data, Platforms & Software

What marketers need to know about Google Attribution

September 1, 2017

Via: Econsultancy blog

Despite the fact that it has been a priority for years, attribution remains one of many marketers’ biggest challenges. Now, Google is trying to change that with the unveiling of a new attribution offering called Google Attribution. Here’s what marketers […]