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Tag: app ad spending

Marketing Technologies, Mobile Marketing

Mobile app ad spend jumped 23% while user app session lengths grew in 2021

January 13, 2022

Via: Business of Apps

Although advertisers have been rightly worried about IDFA related impacts on their budgets and campaigns, new research finds that ad spend topped $295 billion, up 23% year-on-year in 2021 and is esteemed to reach $350 billion in 2022. In 2021, […]