Tag: analyze

Advertising Technology

Don’t Let Bad Creative Ruin Good Data

May 10, 2018

Via: Adweek

This is truly the golden age for marketers. The original prophecy of the internet: You can collect (or buy) data about your current and potential consumers; analyze, identify, segment and cross reference data from multiple sources; and target and retarget […]

Marketing Channels

3 Key Strategies to Analyze Your Brand

May 1, 2017

Via: Chief Marketer

Your brand is how people recognize your company, identify with your mission, and view your product offerings. While it’s important to evaluate your brand (and perhaps make revisions), a complete rebrand may not always be the best option. Sometimes rebranding […]