Marketing Channels, Web Advertising
February 15, 2021
Via: Marketing LandAcross the board, data shows how far marketing still needs to come in terms of diversity. The Association of National Advertisers (ANA) in a 2020 report found that only 6% of its total members and 3% of the members who […]
March 11, 2020
Via: Marketing DiveMarketing services companies have become increasingly concerned about the demands by advertisers to prolong payment terms, spurring the ANA to conduct its most recent survey of client-side marketers, according to its report. Publicly traded companies that are under greater pressure […]
November 14, 2019
Via: Adweek“Naming new cereal flavors is a job,” and, the Association of National Advertisers hopes, a cool one to Gen Z. Marketing has an image problem, at least according to the trade body—which is why it has released a campaign in […]
April 16, 2024
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