Tag: American Express

Digital Media & Mobile, Media

These Industry Leaders Want to Bring ‘Coherence’ to Content Marketing

April 24, 2018

Via: Adweek

Leaders at the forefront of the content marketing industry are coming together to establish standards and solutions surrounding issues that, they say, have persisted for years. Digitas put out a call last year to form a Content Coalition Steering Committee […]

Advertising & Branding

How Brands Can Incorporate Influencers Throughout Their Entire Marketing Strategy

April 24, 2018

Via: Adweek

For brands, much of the discussion on influencer marketing revolves around how to successfully partner with influencers and create authentic engagement, starting a conversation about their product or service. Too often, however, the conversation is focused on only one part […]

Content & SEO, Marketing Technologies

3 Content Marketing Takeaways From American Express

April 14, 2016

Via: The Content Strategist

American Express OPEN Forum is all about community. The branded blog is considered a gold standard for content marketing, and for good reason. Besides impressive longform initiatives like “The Journey,” a multimedia project that chronicled the story of a small kombucha […]