For brands, much of the discussion on influencer marketing revolves around how to successfully partner with influencers and create authentic engagement, starting a conversation about their product or service. Too often, however, the conversation is focused on only one part of marketing—promotion.
Although promotion may be the easiest part of the marketing equation to understand, there are many other ways to integrate influencer marketing strategies into your brand’s campaigns.
Let’s go back to basics and discuss how your brand can incorporate influencers into the “four P’s” of marketing.
