April 28, 2023
Via: Marketing DiveAmazon’s ad sales remained resilient in Q1 despite an uncertain economic environment that has led marketers to tap the brakes on spending. Like many in the tech world, the company took care to highlight the benefits of automation in improving […]
Marketing Channels, Web Advertising
February 3, 2020
Via: Marketing LandAmazon had anticipated a good holiday season, and it got it. The company reported $87.4 billion in net sales for the fourth quarter of 2019, up 21% from the same period the prior year. On the advertising front, the company […]
Marketing Channels, Web Advertising
December 27, 2019
Via: AdweekAmazon doesn’t generally speak to future plans, so it didn’t have much to say about what 2020 has in store for its growing advertising business. Agency insiders who work with clients on the platform, however, say they expect big changes […]
Marketing Channels, News, Web Advertising
December 17, 2019
Via: AdweekWhen 2019 wraps, Amazon’s advertising business is projected to be more than 50% bigger than it was a year ago—when advertisers spent nearly $5 billion—as it continues to challenge its much bigger rivals, Google and Facebook. Meanwhile, the agencies that […]
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