Top
image credit: pxfuel

Amazon Advertising, Explained

December 17, 2019

Via: Adweek

When 2019 wraps, Amazon’s advertising business is projected to be more than 50% bigger than it was a year ago—when advertisers spent nearly $5 billion—as it continues to challenge its much bigger rivals, Google and Facebook.

Meanwhile, the agencies that work with brands on the platform say Amazon’s advertising ecosystem is itself becoming more competitive as advertisers work harder to generate the same returns they saw just two or three years ago.

Read More on Adweek