Top

TikTok launches AI-powered creative assistant to streamline ad creation process

With First-Party Data, the Experience Is the Most Important Part

Deinfluencing on social apps is a wake-up call for brands

Brands scrutinize video ad budgets as upfronts approach

How much do influencers think they would charge for mobile social campaigns?

Tag: AI Ad

Marketing Channels, Web Advertising

Meta Outlines its Evolving AI Ad Targeting Process, Which is Improving Ad Performance

May 12, 2023

Via: Social Media Today

Amid various changes to online data collection, which have restricted how much insight digital platforms can use in ad targeting, Meta has been developing new machine learning based ad targeting models, which are able to deliver more relevant ads to […]