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TikTok launches AI-powered creative assistant to streamline ad creation process

With First-Party Data, the Experience Is the Most Important Part

Deinfluencing on social apps is a wake-up call for brands

Brands scrutinize video ad budgets as upfronts approach

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Tag: Aggregated Measurement

Marketing Channels, Web Advertising

Twitter launches Site Visit Optimization goal and Aggregated Measurement for campaigns aimed at driving site traffic

January 27, 2022

Via: Search Engine Land

Twitter is launching three new ad products designed to improve performance for campaigns aimed at driving site traffic, the company announced Tuesday. Site Visit Optimization is a new optimization goal for finding and serving ads to the audiences that are […]