Tag: advertising sales

Marketing Channels, Web Advertising

Amazon ad sales jump 87% as company emphasizes new marketing, content offerings

July 30, 2021

Via: Marketing Dive

Amazon started to see some of the pandemic-driven e-commerce frenzy cool in Q2, but it continues to post impressive gains in advertising, a sector where it’s a relative newcomer but increasingly positioned against heavyweights like Google and Facebook. Amazon’s share […]

Media, Television

Digital Giants Loom Large During Upfronts Week

May 15, 2018

Via: Media Post

As the major TV networks host their annual upfront presentations for advertisers and agencies this week, there is sure to be a recurring theme: subtle (and not so subtle) jabs at technology giants like Google and Facebook. Or as NBCUniversal […]