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Amazon ad sales jump 87% as company emphasizes new marketing, content offerings

July 30, 2021

Amazon started to see some of the pandemic-driven e-commerce frenzy cool in Q2, but it continues to post impressive gains in advertising, a sector where it’s a relative newcomer but increasingly positioned against heavyweights like Google and Facebook. Amazon’s share of the U.S. digital advertising market last year surpassed 10% for the first time, according to estimates from eMarketer.

In its Q2 earnings statement, the company emphasized myriad new perks for brands, such as a regional sponsored product campaign creation feature, access to educational marketing resources through its Partner Network and simplified creative asset management tools. Amazon has previously been criticized for its fairly sparse marketing offerings, but it could be closing the gap as ad sales make up a larger portion of its overall business.

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