Tag: advertising ROI

Marketing Channels, Web Advertising

$84 billion of ad spend lost due to ad fraud in 2023

September 28, 2023

Via: Search Engine Land

Why we care. Ad fraud could be costing your brand money, hurting campaign results, leaving you with fewer genuine leads and poor advertising ROI. With this in mind, it may be worthwhile exploring fraud-blocking technology or reallocating some of your […]