Tag: advertising ecosystem


As Retail Media Grows, How Will the Advertising Ecosystem Evolve?

February 15, 2023

Via: AdExchanger

2023 is firmly underway, and one advertising trend is clearly emerging: the inexorable growth of retail media. Perhaps this is unsurprising: in the U.S., the 10 largest retailers all operate their own retail media networks. According to eMarketer, the advertising […]

Marketing Channels, News, Web Advertising

Amazon Advertising, Explained

December 17, 2019

Via: Adweek

When 2019 wraps, Amazon’s advertising business is projected to be more than 50% bigger than it was a year ago—when advertisers spent nearly $5 billion—as it continues to challenge its much bigger rivals, Google and Facebook. Meanwhile, the agencies that […]