Tag: Ad Sales

Marketing Channels, Web Advertising

Walmart ad sales growth stays steady as broader business recovers

August 17, 2022

Via: Marketing Dive

Walmart’s global advertising business grew 30% year-on-year in the fiscal second quarter, according to an earnings statement, though the company did not break out a specific revenue figure for the segment. That’s a healthy rate of growth but unchanged from […]

Marketing Channels, Web Advertising

Google and Bing halt all ad sales in Russia

March 4, 2022

Via: Search Engine Land

Google and Bing have expanded ad sales suspensions imposed on Russia due to its invasion of Ukraine. Google has temporarily halted ads from serving to Russia-based users, the company announced Thursday. Similarly, Microsoft announced that it will suspend all new […]

Digital Media & Mobile, Media

Facebook Seizes Header Bidding to Challenge Google in Programmatic Ad Sales

August 25, 2016

Via: Ad Age

A digital advertising battle royale is taking shape, as Facebook appears to be moving forward with plans to compete against Google for programmatic ad dollars that have historically been dominated by the search giant. Facebook has a simple strategy: bring […]