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Tag: Ad market


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Ad market avoids falling off a cliff thanks to media innovation, Magna says

March 27, 2023

Via: Marketing Dive

The latest forecast from IPG Mediabrands agency Magna finds some bright spots for the ad market amid a macroeconomic climate that is causing anxiety for both brands and consumers. Mixed economic indicators — slow but continued GDP growth, receding inflation […]


News

Ad market’s growth exceeds broader economic recovery, fueled by digital

December 6, 2021

Via: Marketing Dive

While their projections vary, advertising’s tea-leaf readers all have essentially the same takeaway to share as the industry prepares for 2022: The market has rebounded at a shocking rate this year and will likely remain healthy in the months ahead […]