March 27, 2023
Via: Marketing DiveThe latest forecast from IPG Mediabrands agency Magna finds some bright spots for the ad market amid a macroeconomic climate that is causing anxiety for both brands and consumers. Mixed economic indicators — slow but continued GDP growth, receding inflation […]
December 6, 2021
Via: Marketing DiveWhile their projections vary, advertising’s tea-leaf readers all have essentially the same takeaway to share as the industry prepares for 2022: The market has rebounded at a shocking rate this year and will likely remain healthy in the months ahead […]
July 25, 2024
July 18, 2024