While their projections vary, advertising’s tea-leaf readers all have essentially the same takeaway to share as the industry prepares for 2022: The market has rebounded at a shocking rate this year and will likely remain healthy in the months ahead as digital continues to drive the agenda.
This year’s blowout figures reflect how many advertising functions were cut off last year as brands peeled back in the uncertain early days of COVID-19. Even factoring in the need to close that vacuum, the return of activity is noteworthy and outpaces pre-pandemic figures in many cases. The health of the advertising market is typically tied closely to the economy but has in recent months stayed on its own meteoric trajectory despite exterior volatility.
