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Ad market avoids falling off a cliff thanks to media innovation, Magna says

March 27, 2023

Via: Marketing Dive

Category:

News

The latest forecast from IPG Mediabrands agency Magna finds some bright spots for the ad market amid a macroeconomic climate that is causing anxiety for both brands and consumers. Mixed economic indicators — slow but continued GDP growth, receding inflation and a resilient job market — are being offset by the continued growth of emerging ad channels and the recovery of key verticals that will cause the market to grow, albeit at a slower pace.

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