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With First-Party Data, the Experience Is the Most Important Part

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Tag: Ad Experiences

Marketing Channels, Web Advertising

IAB Projects 8% Growth In 2022 Digital Ad Spend, Warns About ‘Bad’ Ad Experiences

October 15, 2021

Via: MediaPost

A new outlook report from the Interactive Advertising Bureau (IAB) predicts relatively modest growth of 8% in U.S. digital advertising spending in 2022. The outlook, based on a survey of nearly 20 buy- and sell-side industry leaders by PriceWaterhouseCoopers (PwC) […]