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IAB Projects 8% Growth In 2022 Digital Ad Spend, Warns About ‘Bad’ Ad Experiences

October 15, 2021

Via: MediaPost

A new outlook report from the Interactive Advertising Bureau (IAB) predicts relatively modest growth of 8% in U.S. digital advertising spending in 2022.

The outlook, based on a survey of nearly 20 buy- and sell-side industry leaders by PriceWaterhouseCoopers (PwC) and insights from other IAB research, forecasts digital ad spend to reach $165.5 billion next year.

It also projects an increase of 11.8% in 2023, to reach $177.3 billion, and a total of $200.3 billion by 2025.

In 2020, U.S. internet advertising rose 12.2% to reach $139.8 billion.

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