Fiverr, a freelance services marketplace, wanted to build a talent pool of creatives—writers, designers, video editors, and more—to help businesses find all these services in a single place. The company knew these creatives went to YouTube to hone their skills and pick up new ideas.
So, Fiverr collaborated with YouTube influencers to build awareness for its platform, establish social proof, and bring more users and clients. Today, over 3 billion searches on YouTube come for a single keyword: Fiverr.
Fiverr’s gamble on YouTube influencer marketing is a case study for B2B brands to strategically work with influencers and reap the rewards of video marketing.
