For media buyers seeking a cohesive media plan, the worlds of TV and Video will officially collide this year. Stats are pouring in to show record numbers of cable cord-cutters, smart TV increases and multi-screen behavior.
A few of my favorites: 180 million hours of YouTube are watched on a TV screen daily. And Ipsos revealed that consumers pay more attention to video ads than ads on TV.
All of these signs show that undeniable consumer behaviors are messing with the traditional rules of media planning and buying. Buyers can’t assume that engagement, content quality or even prices should be higher on TV.
