In the dark of night last Thursday, retail giant Walmart and agency holding company Publicis Groupe announced their desire to reunite, with Publicis picking up $600 million in omnichannel media buying and planning business from Haworth Media, which had run Walmart’s media since 2016.
The biggest of the major accounts in the Mediapalooza of the first half of 2021, Walmart returns to where it used to park its media business prior to Haworth.
