image credit: Mike Mozart / Flickr

Kraft asks consumers to ‘send noods’ in latest marketing provocation

October 6, 2020


Kraft continues to deploy eyebrow-raising marketing to draw consumer interest during the COVID-19 health crisis, which has jump started sales for the food brand.

Its latest campaign, timed around National Noodle Day on Oct. 6, explicitly riffs on the idea of sending nude pictures, a form of intimacy that’s grown popular in the smartphone age — and seen a spike in activity as people remain physically distanced. Promotional materials include images of a bowl of mac and cheese that’s been blurred as though it’s a naked person, as well as the humorous spot starring Bayer, a “Saturday Night Live” alum.

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