The Microsoft Digital Marketing Center (DCM) is now available in open beta in the U.S. The company had been piloting the free platform designed for SMBs to manage automated search and social campaigns across Microsoft, Google, Twitter, Facebook and Instagram since June.
With the move to beta, Microsoft has added several new features.
On-site analytics. Customer action tracking reports whether users complete the conversion actions you’re tracking on your website, such as product purchase or lead form submission. Analytics also include visits to top priority pages, average time on site and pages visited.