Google begins rolling out the “link spam update,” which makes its algorithms more effective at identifying and nullifying link spam.
The update begins rolling out today and will take at least two weeks to roll out broadly to search results in multiple languages.
Google cautions that changes in rankings are imminent for some site owners:
“In our continued efforts to improve the quality of the search results, we’re launching a new link spam fighting change today — which we call the “link spam update…
Sites taking part in link spam will see changes in Search as those links are re-assessed by our algorithms.”
