If you’re reading this article, you’re probably familiar with two popular industry buzzwords that are often mentioned in the same breath: digital transformation and customer experience.
Digital transformation is the application of digital technologies like mobile, data analytics, and smart embedded devices to reinvent customer relationships and business processes. According to Gartner, worldwide IT spending is projected to total $3.9 trillion in 2021, an increase of 6.2% from 2020. The pandemic served as a forcing factor for many companies to move forward with digital transformation.
