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Coca-Cola asks if new Zero Sugar is ‘Best Coke Ever?’ in multichannel push

August 9, 2021

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As promised in its last earnings report, Coca-Cola has rolled out a multichannel marketing plan to support the update of its new Coca-Cola Zero Sugar recipe, which the company claims to bring the beverage closer to the taste of original Coca-Cola. The “Best Coke Ever?” tagline ties into the campaign’s focus on driving consumers to taste the product and decide for themselves whether that’s the case.

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