Time is running out for brands that don’t tackle climate change.
That’s the conclusion of “The Rise of Sustainable Media,” a report by Dentsu International and Microsoft Advertising which calls for more transparency and collaboration across industries. More than 24,000 people from 19 countries around the world participated in the research.
While a large percentage of consumers are saying they want to do more to combat climate change, most of them are overwhelmed by options and conflicting information. Nearly half think companies should provide direction through product information and advertising.
