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B2B Budget Freeze-Up: Few Brands Have Greatly Increased Their Marketing Spend

April 25, 2023

Via: MediaPost

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News

B2B marketing budgets have gone up at least slightly in 2023. But there have been cutbacks in several areas, including personnel, and 66% of marketers are suffering from burnout, according to The State of B2B Marketing Budgets, a study by Integrate.

Only 11% of U.S respondents are significantly expanding their budgets over those of 2022. Another 34% say they are slightly higher.

Budgets are being impacted by these factors (or fears):

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