There wasn’t a consensus on the validity of SimilarWeb’s stat that nearly 65% of Google searches were zero-click: some thought it was an outlier, some didn’t and others won’t believe it until they see the data. There was, however, consensus that the stat does not affect how SEOs actually do their jobs, and that’s the big takeaway here: This figure may be interesting from a “big picture” perspective, but it seems like most of the participants understood that the statistic is far less relevant than the features and rich results that appear on the SERPs that actually affect their business or their clients’ businesses, and that’s what we should all be focusing on.
