The United States Northern District Court of California dismissed a case earlier this week brought by Hugo Elliott, a citizen of the UK who lives in England, against the American ad tech company PubMatic.
The case was dismissed out of hand, so it hardly seems a notable decision. Except that it would have been the first time that a British or EU citizen brought a suit against an American company in a US court based on the GDPR.
“The plaintiff was seeking a way to weld UK substantive law on to US procedural law for litigation purposes, and essentially import UK GDPR litigation into the United States, just on the grounds that PubMatic is based here,” said Edward Takashima, one of PubMatic’s attorneys at the law firm Boies Schiller Flexner.
