What’s a content marketing team leader to do?
Recognize the truth. Team members will seek new opportunities inside and outside your company (and sometimes outside the profession).
Wouldn’t it be better to nurture your team members and their professional development?
Those supported employees would think more positively of you as a leader and increase their affinity for the brand. In return, they may stay longer in their role or be strongly motivated to seek career growth inside your company. If they do leave, they will be champions for your brand – and its content marketing – to prospective employees and potential customers.