A global pandemic, widespread social unrest and polarizing political events. With 2020 almost in the rearview mirror, is it wise to predict what next year holds? I think it’s worth a shot! Here are three big industry predictions, based on all that went down this year and overall trends we’re already seeing.
Digitization & diversification continues
Following widespread cuts to ad budgets earlier this year, a rebound is anticipated in 2021, with Zenith forecasting that ad spend will recover by 5.8% globally. Brands will no doubt continue to move their advertising and marketing spends from traditional media into the digital sphere, which is expected to account for 51% of 2020 ad spending.
