This past year in the world of sports has been full of new advancements, conversations and controversies on social media.
Through social sponsorship, brands moved into the forefront and commanded the narrative on social media during major moments, from Coca-Cola capitalizing on the Boston Red Sox’s triumph in the World Series to Fortnite launching a partnership with the NFL. Data privacy became an everyday conversation topic as the Cambridge Analytica story brought the topic to the front page.
